SANTA MARIA NOVELLA Idralia Serum

The Idralia Serum is part of the daily hydration routine created from the iconic Idralia Cream by Officina Profumo-Farmaceutica di Santa Maria Novella. A blend of tradition and innovation, the Idralia line consists of luxurious functional formulations that enhance the ingredients selected to be part of them.

Idralia is a complete moisturizing ritual that includes Exfoliating Cream, Eye Contour, Serum, Face Cream and Mask: suitable for all skin types, they are ready to reveal their most radiant version. 

The Idralia Serum is formulated with 3 different types of hyaluronic acid which act on the three levels of the skin thanks to their different molecular weight. A serum that is activated three times: it quenches the deep layers, restores the superficial layers, and provides immediate soothing and plumpness to the outer layer. It also features the elegant Rosa Gardenia fragrance.