Ksubi

Some brands don’t just become part of fashion history, they become part of your own.Ksubi was that brand for Em. In her early Sydney days, she lived in their originals raw denim, cult status, only ever available from the flagship store in Paddington or Bondi.  You had to know about it. You had to find it. And once you did, there was no going back.

Ksubi has always been more than denim. It’s a feeling. A bit rebellious, a little rough around the edges, and totally unapologetic. Born on the Northern Beaches in ‘99 by a crew of surfers, artists and creatives who couldn’t find jeans that matched their style, Ksubi built a world of its own , and the fashion world followed.

At Amelie & Frank’s, we bring Ksubi into our mix not just because of what it is now, but because of what it meant. The attitude is still there. The cuts are better than ever. And with Pip Edwards now back at the helm as Creative Director, the brand is returning to its roots , with polish, purpose, and the same cult energy it’s always carried.

We don’t stock a lot of denim. But Ksubi is iconic. And it’s personal.

Shop the Ksubi collection in-store at our Red Hill boutique or online with express shipping across Australia. Free shipping on orders over $100 | Afterpay available.