SANTA MARIA NOVELLA Idralia Cream

Idralia is one of the Officina Profumo-Farmaceutica di Santa Maria Novella historical preparations. A blend of tradition and innovation, the Idralia Face Cream features a carefully crafted functional formulation that enhances the ingredients selected to be part of them. 

The iconic Idralia Face Cream has given rise to a daily moisturizing routine in 5 phases: Exfoliating Cream, Eye Contour, Serum,  Face Cream and Mask are products suitable for every skin type, ready to reveal its most radiant version. 

Idralia Face Cream boosts the natural hydrolipidic balance of the skin, making it more moisturized, supple, and vital. Enriched with water and Damask Rose extract with moisturizing and restorative properties, and with the elegant  Rosa Gardenia fragrance.